MARK BASSFORD has been appointed by CAP to the role of National Sector Manager - Retail & Consumer Media.

 

He joins CAP from Experian, where he worked for more than 11 years. There he specialised in solutions for the retail car sector and focused on developing top flight customer processes, service and support for dealers.

 

Mark is passionate about encouraging business efficiency by working with customers in partnership, to implement systems that enable seamless exchange of information and unlock the power of high quality data.

 

He will continue to drive CAP solutions into the car and van retail sector, develop CAP’s presence in the consumer-facing online arena and help maintain and unlock further mutual value from CAP’s partnerships across both sectors.

 

Mark said: “The experience of my previous role will be particularly valuable at CAP as there is some crossover between the solutions offered by both organisations. I look forward to playing a strategic role in bringing the commercial advantages of CAP solutions to both sectors.”

 

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Note: Print or web resolution photographs of Mark Bassford are available on request.